Our mission

To bring education and innovation to every athletic community in the world.

Our Vision

We started Athlete Builder to instil a sense of meaning to many individuals lives through the power of sport. By continually innovating, educating and inspiring athletes, coaches and trainers everywhere - we can help build a safer, healthier and better future for us all. Athletics isn't just about building better athletes, but also, building better people.


Core Values

Athlete Buider's culture and core beliefs evolve around
honesty, integrity, sportsmanship, competition and inclusion.

  • Have a winning mentality and attitude
  • Respect and integrity are everything
  • Surround yourself with people that lift you higher
  • Always be learning
  • Never (ever) quit

Our Promise

By its very nature, sport is about participation. It is about inclusion and citizenship. It stands for human values such as respect for the opponent, acceptance of rules, teamwork and fairness. Our promise is to use Athlete Builder as a platform to bring sports education to the 21st century and improve the lives of athletes, coaches and trainers everywhere. We will start doing that by continually delivering innovation, education, and inspiration to athletes everywhere.


Passion for Sport

Sport is a human institution, a universal phenomenon which serves to instil a sense of belonging or meaning to many individuals lives.

We must understand the power of sport. Sport has a unique power to attract, mobilize and inspire large audiences across the world. The purpose of sport is to bring people together.

We need to rethink the way we teach and inspire athletes and anticipate the skills that will be needed not just to make a career in sports and athleltics - but to create the future leaders of tomorrow. We must work to cultivate the athlete mindset for life.


"Individually, we are one drop.
Together, we are an ocean."

--Ryunosuke Satoro